More Than a Brainstorm
DESIGNED FOR IMPACT
Every Session Involves Three Key Phases
Prep + Insights
Research & Analysis
Key Insights
Team Alignment
Defining the Problem
Goal Setting
Welcome Kit
Customized Agenda
The Session
Situation Overview
The 6 Flight Club Rules
The 4 Step Process
Breakout Groups
Rapid Prototyping
Group Discussion Facilitation
Online Tools
The 3Rs
Revisit
We organize & synthesize all of the output
​
Refine
We build & distill new ideas after the session
​
Re-engage
We create and deliver a 3Rs Report summarizing & recommending next steps
Start Your Flight Club
Short on budget and time but you still need to develop a brand awareness campaign?
​
Maybe you need brand strategy work to help craft a unique visual identity system and a tone of voice.
Or you might just need a bank of ideas and
thought-starters for a new product.
Whatever the need, Flight Club can be an invaluable (and affordable) investment for your project.
01
Campaign Development
You know your brand's purpose and strategy. Now you need to launch a campaign and share your brand with the world.
EXAMPLE DELIVERABLES
Target Consumer Profile
Big Idea
Tone of Voice
Campaign Copy
Concepts / Look & Feel
Digital Content Ideas
Social Media Ideas
Activation Concepts
Traditional Advertising Concepts
Strategic Partnerships
02
Brand Strategy
You have the product but you still need a unique identity and position in the market. Only problem is that you don't have enough time and budget.
EXAMPLE DELIVERABLES
Visioning
Purpose
Internal Big Idea
Core Values
Moodboard
Brand Attributes
Tone of Voice
Brand Persona
Team Alignment & Buy-In
03
Innovation & Ideation
You're looking for assitance with new product development. Or your team consistently needs fresh ideas but it's starting to get stale.
EXAMPLE DELIVERABLES
Problem Definition
Design-Thinking Principles
Rapid Prototyping
Consultation
Team Coaching
Ideator Training
Lunch & Learns
Speaking Engagements
Included With Every Session
Workshop Facilitator
Expert Ideators
Virtual Tools
Project Management
Amazing Ideas
